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B2B SEO

B2B SEO That Builds Pipeline, Not Just Traffic

I help B2B brands — services, agencies, consultancies, and enterprise software — rank for the keywords that buying committees actually search, and turn organic into a measurable pipeline source.

What's included

  • Bottom-of-funnel keyword strategy — Mapped to buyer journey: alternatives, comparisons, integrations, use-cases, pricing.
  • Comparison & alternative page program — Templates that rank for "[competitor] alternatives", "[A] vs [B]", "best [category]".
  • Content brief & topic cluster system — Pillar + cluster architecture mapped to ICP pain points and revenue.
  • Revenue attribution setup — GA4, HubSpot/Salesforce, and call tracking tied to organic-source pipeline.
  • B2B link building & digital PR — Industry publications, podcast placements, and data-driven studies that earn links.
  • SEO + sales enablement loop — Content built from sales-call transcripts and customer research — not guessing.

Frequently asked questions

How is B2B SEO different from B2C or ecommerce SEO?

B2B sales cycles are longer, decisions involve buying committees, and search volume is lower but intent and value per visitor are dramatically higher. Strategy prioritizes BOFU keywords and content that influences pipeline, not just traffic.

How do you measure B2B SEO success?

Pipeline contribution, MQL/SQL volume, and closed-won revenue tied to organic — not just rankings or sessions.

Do you write the content too?

I produce strategy, briefs, and editing. For execution, I either work with your in-house team or bring trusted B2B writers I've used for years.

How long until we see pipeline impact?

BOFU pages can move pipeline within 60–90 days. Full content programs typically deliver compounding pipeline lift between months 6–9.