Skip to content

SEO Migration

SEO Migration Services That Protect Rankings & Traffic

I lead website migration SEO projects end-to-end — replatforms, domain moves, HTTPS switches, rebrands, and consolidations — with a battle-tested SEO migration checklist, redirect map, staging QA, launch war-room, and 90-day recovery plan. One senior SEO migration consultant owns the outcome, not an agency pod.

What's included

  • Pre-migration SEO audit & benchmark — Full crawl, indexation snapshot, ranking + traffic benchmarks, backlink profile export, and template inventory — the baseline every recovery decision is measured against.
  • URL mapping & 301 redirect strategy — One-to-one URL map from every old URL to a matching new URL, prioritized by traffic and links. Redirect logic reviewed for chains, loops, and parameter handling before launch.
  • Information architecture & template design review — Category, hub, and template design reviewed against current rankings so the new IA preserves topical relevance and internal link equity.
  • Staging environment SEO QA — Full crawl of staging with parity checks — titles, meta, headings, schema, canonicals, hreflang, robots, sitemaps, Core Web Vitals — before a single URL goes live.
  • Launch war-room & go-live checklist — Cutover checklist, DNS + robots + sitemap sequencing, real-time crawl monitoring, GSC + GA4 verification, and same-day fixes for anything that breaks at launch.
  • 90-day post-launch monitoring & recovery — Weekly indexation, ranking, and traffic dashboards vs baseline. Fix redirect gaps, resubmit sitemaps, chase lost pages, and drive full recovery within 90 days.
  • Platform-specific migration playbooks — Battle-tested playbooks for Shopify, WordPress, WooCommerce, Webflow, Magento, Drupal, Wix, Squarespace, and headless (Next.js / Nuxt / Astro) migrations.
  • Domain, HTTPS & rebrand migrations — Full-domain moves, HTTPS consolidation, www / non-www normalization, subdomain → subdirectory migrations, and rebrand-driven domain changes with backlink outreach.

Frequently asked questions

How long does an SEO migration take?

A typical website migration SEO engagement runs 3–8 weeks of pre-launch work (audit, URL mapping, staging QA, launch prep) plus 90 days of post-launch monitoring and recovery. Domain-only and HTTPS migrations can be faster; enterprise replatforms and large publisher migrations can run 3–6 months end-to-end.

Will I lose traffic during a website migration?

A well-executed SEO migration typically keeps traffic loss under 5% and recovers fully within 90 days. Poorly-executed migrations regularly lose 30–70% of organic traffic — almost always due to missing redirects, broken IA, or launching before staging QA was complete. The pre-migration audit and redirect map are what make the difference.

How do I do an SEO migration without losing rankings?

Follow the same five-phase process I run on paid engagements: (1) pre-migration audit and benchmark, (2) one-to-one URL map and 301 redirect strategy, (3) full staging SEO QA, (4) controlled launch with a war-room, and (5) 90-day post-launch monitoring and recovery. The free SEO migration checklist walks through every step.

Do you handle Shopify SEO migrations?

Yes — Shopify SEO migration is a core specialty. That includes WooCommerce → Shopify, Magento → Shopify, BigCommerce → Shopify, and Shopify → Shopify Plus, with product, collection, and blog URL mapping, redirect implementation via Shopify's URL redirects (or bulk import), and Shopify-specific SEO parity checks on staging.

Do you handle WordPress SEO migrations?

Yes — WordPress SEO migration covers Wix → WordPress, Squarespace → WordPress, Drupal → WordPress, and WordPress → WordPress rebuilds. That includes taxonomy and permalink preservation, redirect implementation at the server or plugin level, and full staging QA before cutover.

Does HTTPS migration still matter for SEO?

Yes. HTTPS migration is still one of the most common causes of preventable ranking drops — usually because canonicals, internal links, sitemaps, or hreflang were not updated to the new protocol, or the old HTTP URLs were not 301-redirected consistently. The HTTPS migration audit is a fixed line item on every project.

Will a domain migration increase SEO traffic?

A domain migration itself does not increase SEO traffic — a clean domain migration protects existing traffic. Traffic growth after a domain move typically comes from the IA improvements, template quality upgrades, and content changes that ship alongside the migration, not from the domain change itself.

Do you handle rebrands and domain changes?

Yes. Rebrand and domain migration SEO includes the full URL map, 301 redirect strategy, GSC change-of-address, backlink outreach to update top referring domains, brand-mention monitoring, and the 90-day recovery plan — all coordinated with the marketing rebrand timeline.

What is in your SEO migration checklist?

The free website migration SEO checklist covers 150+ checkpoints across five phases: pre-migration audit, URL mapping and redirects, staging SEO QA, launch war-room, and 90-day post-launch recovery. Download it from the SEO checklist hub or the button above.

Do you offer post-launch recovery for a botched migration?

Yes — post-launch recovery for a botched migration is a common engagement. The scope is a rapid audit of what shipped, a redirect-gap and indexation recovery plan, and 60–90 days of hands-on recovery work. Most cases recover 70–95% of lost traffic within that window.