Skip to content

SEO Checklist

SaaS SEO Checklist: B2B Software Marketing

Grow SaaS organic traffic with a 36-step B2B SEO checklist: bottom-of-funnel pages, programmatic SEO, integrations, comparisons, and product-led content.

What's included

  • BOFU Research — Comparison, alternative, vs, and use-case keyword discovery.
  • Integration Pages — Template + scaling workflow for 100+ integrations.
  • Comparison Pages — X vs Y template, balanced tone, schema, and conversion CTAs.
  • Programmatic SEO — Data source, template design, QA, and scale rules.
  • Product-Led Content — Use cases, jobs-to-be-done, and feature-to-content mapping.
  • Trial Conversion — CTA placement, social proof, and trust signals that lift signups.