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Law Firm SEO

Law Firm SEO That Brings In Real Cases

I help personal injury, criminal defence, family, immigration, and commercial law firms rank for the keywords that actually generate cases — without spending six figures a month on Google Ads.

What's included

  • Practice-area + city page architecture — Scalable templates that rank for every service × location combo without keyword cannibalization.
  • Legal keyword & intent mapping — Mapped to case value — prioritizing keywords that bring cases, not just traffic.
  • GBP & local pack optimization — Categories, services, attributes, posts, and review velocity tuned for legal vertical.
  • Legal authority link building — Bar association, law school, legal directory, and digital PR placements.
  • Schema for legal services — LegalService, Attorney, FAQ, and Review schema implemented and validated.
  • Case study & testimonial system — E-E-A-T signals that Google rewards in YMYL legal queries.

Frequently asked questions

How is law firm SEO different from regular SEO?

Legal queries are YMYL (Your Money Your Life), so Google weights E-E-A-T signals — author credentials, case results, citations, and reviews — far more heavily than in most verticals.

Do you guarantee top rankings?

Nobody legitimate does. What I guarantee is a transparent process, weekly reporting, and prioritization tied to case value — not vanity rankings.

Can you handle multi-location firms?

Yes. Multi-office firms get scalable practice-area × city page architecture without keyword cannibalization.

How long until we see new cases from organic?

Most firms see Map Pack movement in 60–90 days and meaningful case-volume lift between months 4–6.