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SEO Checklist

Shopify SEO Checklist: Optimize Your Store [2026]

Optimize your Shopify store with a 36-step SEO checklist: product pages, collections, schema, speed, duplicate content, and sitemap fixes.

What's included

  • Shopify Foundations — URL structure, robots.txt.liquid, canonicals, and pagination.
  • Product Pages — Title formulas, descriptions, schema, reviews, and image optimization.
  • Collection Pages — Copy formula, filtering, faceted nav, and pagination rules.
  • Site Speed — Theme JS/CSS audit, image CDN, lazy loading, and CWV fixes.
  • Internal Linking — Cross-sell linking, breadcrumb depth, and orphan-product sweeps.
  • Tracking & Schema — GA4, GSC, Product / Offer / Review schema.