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SEO Checklist

Website Migration SEO Checklist: Preserve Rankings

Migrate a website without losing rankings: 40-step SEO migration checklist for redirects, sitemaps, parity checks, and post-launch QA.

What's included

  • Pre-Migration Audit — Full crawl, GSC export, GA4 baseline, and rankings snapshot.
  • Redirect Mapping — 1:1 mapping template, edge cases, and 301 vs 302 rules.
  • Parity QA — Content, metadata, schema, internal-link, and image-asset parity.
  • Launch Day — Timeline, freeze rules, DNS cutover, and rollback plan.
  • Post-Launch Monitoring — GSC, GA4, log files, and rank-tracking dashboards.
  • Recovery — Triage workflow if rankings drop post-launch.