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Ecommerce SEO

Ecommerce SEO That Scales With Your Catalog

I help DTC brands and online retailers turn category and product pages into reliable revenue channels — without breaking site architecture, crawl budget, or the customer experience.

What's included

  • Category page strategy — Optimized category templates with intro content, internal links, and schema that compound rankings.
  • Product page optimization — Unique copy, FAQ schema, review schema, image SEO, and conversion-focused structure.
  • Faceted navigation control — Crawl budget, canonicalization, and indexation rules that stop the "infinite URL" problem.
  • Site architecture redesign — Hub-and-spoke category structure with internal linking that distributes authority where it matters.
  • Ecommerce schema implementation — Product, Offer, AggregateRating, BreadcrumbList, and FAQ schema — validated and monitored.
  • Out-of-stock & seasonal SOP — A repeatable system for handling discontinued and seasonal products without losing rankings.

Frequently asked questions

Which ecommerce platforms do you work with?

Shopify (and Shopify Plus), WooCommerce, Magento/Adobe Commerce, BigCommerce, and headless stacks (Next.js + Shopify Storefront API, etc.).

Can you fix Shopify's SEO limitations?

Yes — most Shopify SEO ceilings are template, app, and architecture problems, not platform limits. I work around them with custom Liquid, app integrations, and headless when needed.

Do you write product descriptions?

I build the brief, voice, and structure. My team writes them at scale, or I work with your in-house copywriters.

How do you handle out-of-stock products?

A documented decision tree — keep, redirect, replace, or noindex — based on link equity, search demand, and stock recovery timeline.