Skip to content

SaaS SEO

SaaS SEO That Drives Trials, Not Just Traffic

Most SaaS SEO is content marketing in disguise. I build SEO programs that map to your activation funnel — category, comparison, alternative, integration, and use-case pages that trial-ready buyers actually search for.

What's included

  • Category & comparison strategy — Own "[category] software", "best [category]", "[competitor] alternatives", and "[you] vs [competitor]".
  • Programmatic SaaS SEO — Integration pages, use-case pages, and template hubs built once and scaled across hundreds of variants.
  • Bottom-of-funnel content — Pricing, ROI, migration, and buyer-guide content engineered for activation, not just traffic.
  • Product-led linking — Free tools, calculators, and templates that earn links and feed signups simultaneously.
  • Technical SEO for SaaS — Subdomain vs subdirectory, JS rendering, app/marketing-site separation, and indexation control.
  • Revenue attribution — GA4, GSC, and CRM stitched together so SEO's impact on MRR is undeniable.

Frequently asked questions

Do you work with early-stage SaaS or only later-stage?

Both. For early-stage I focus on category capture and programmatic scaffolding. For later-stage I focus on defending category pages and unlocking enterprise-intent terms.

Can you write technical SaaS content?

Yes — I run a vetted network of technical writers, and every brief is built by me with the buyer journey in mind.

How do you measure SaaS SEO success?

Trials, PQLs, and revenue attribution — not session counts. We instrument GA4, your CRM, and GSC together from day one.

Do you compete with G2 and review sites?

You don't outrank G2 on every term, but you can win the comparison, alternatives, and category pages with the right structure and depth. I've done it dozens of times.