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Real Estate SEO

Real Estate SEO That Wins Buyers & Sellers

I help real estate agents, teams, and brokerages outrank Zillow, Realtor.com, and Redfin for the long-tail neighborhood and market queries that bring real buyers and sellers.

What's included

  • Long-tail neighborhood strategy — Hyper-specific neighborhood, school district, and market pages where portals don't dominate.
  • Buyer & seller guide content — Pillar guides for first-time buyers, sellers, relocation, and investor segments.
  • IDX SEO architecture — Indexation rules, canonicals, and crawl budget management so listing pages don't hurt the site.
  • GBP & local pack optimization — Agent and brokerage GBP optimized for "real estate agent near me" and brand queries.
  • Real estate schema markup — RealEstateAgent, Place, FAQ, and Review schema implemented and validated.
  • Lead capture & attribution — Form tracking, call tracking, and CRM integration tied back to organic source pages.

Frequently asked questions

Can I really outrank Zillow, Redfin, and Realtor.com?

Not for "homes for sale in [city]" — those are won by sheer authority. But for hyper-specific neighborhood, school district, market trend, and buyer/seller guide queries, independent agents and brokerages win every day.

What about my IDX listings?

IDX needs careful indexation rules. Done wrong, thousands of thin listing pages can sink your whole site. Done right, they support the strategy without dragging it down.

How long until I see leads?

Most agents see Map Pack and brand-query lift within 60–90 days. Neighborhood content typically starts producing leads between months 4–6.

Do you work with teams and brokerages?

Yes. I handle individual agents, teams, and multi-office brokerages — including agent-page templates that don't cannibalize the brokerage site.